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The Top 10 Steps to GETTING and KEEPING An Exclusive Real Estate Listing! Many of my clients are Real Estate Professionals who want to be million-dollar producers. In addition to coaching, helping others to achieve success and happiness, I am highly successful commercial real estate pro. The following is a list of the Top 10 ways that YOU can succeed in this game of exclusive listings! 1. Prepare and have available a detailed 180-day marketing plan, outlining how you will market the listing (either lease assignment, tenant representation, or other) and be sure to follow it for maximum success. Include things such as cold calling methods, how much, where, how many hours per week you will work on this assignment and how you will market the listing to other real estate professionals. 2. Put in writing a list of all services your company provides. Be sure to include at least five things your organization does beyond placing a sign on the property. 3. Bring a list of references including recent assignments completed, contact name and phone number for your last three clients. 4. Describe in detail your follow up procedures. 5. Give a sample copy of a report you have used in the past showing activity on listing and what your reporting procedure is. 6. Compile a report providing competitive listings and transactions that have been completed in the marketplace; include area absorption rates. Keep updated. 7. Include a sample copy of your company listing agreement. 8. Make certain all of the materials you compile are professional in presentation, free of errors and pleasant to look at. Include your business card. 9. Have a VERY POSITIVE ATTITUDE! You must have a great sense of confidence and let that come across to the client. 10. You must THINK and FEEL like a success. The final two pieces are all about YOU. As I am sure you are aware, many people in this field know what to DO, but very few are successful at actually DOING THEM! Please follow all of the above steps and your success is assured! Good luck and call me with questions and/or comments. ARE YOU AS SUCCESSFUL AS YOU WOULD LIKE TO BE? Cindy Saxman Spivack specializes in teaching her clients to attract success while producing results. For additional information, contact: Cindy Saxman Spivack at 847-562-0030 or email: cindy@businesscoachinggym.com.
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